Profit growth! It is the ultimate and perpetual challenge of business. As each week passes our "modern day economy" becomes increasingly complex and competitive. It takes more than just great products and services to thrive in today's markets. Business leaders must constantly find and implement value-add elements to their solutions to stay relevant. The three approaches to achieve the value-add requirements are organic, acquisition, and partnering. In this blog we will focus on B2B partnerships and discuss some of the pros and cons to this pathway of profit growth.