Separate yourself from the crowd by earning the Strategic Partner Leadership Professional™ (SPLP) Certification. This rigorous and challenging program consists of five unique one-day courses of cutting-edge content (see individual course descriptions below). The SPLP Certification is ideal for leaders in Executive, Business Development, Strategy Marketing, or Operations roles. Participants will learn new skills, techniques, and processes that will significantly improve the success rate of their business-to-business partnerships. In order to earn the SPLP Certification, learners must complete all five courses within a six-month period and score at least an 80% on the culminating 1-hour written examination. Learners can also earn CEU/CPE credits through our partnership with the University of Central Missouri.
This action-packed, one-day workshop methodically introduces several tools and techniques that equip participants with the know-how to architect successful partnerships. Learners work in teams to develop partnering strategies, evaluate prospective partners, and learn the imperatives to building long-term partnerships. This course emphasizes topics that include, partnership strategies, effective dialog, power analysis, opening statements, and seeking mutual value. Rather than endure a traditional, lecture-based course, this workshop utilizes business-to-business partnership simulations (case studies) to give all learners the opportunity to immediately apply new skills taught in the course. Participants are divided into teams and each person assumes an executive role within a mock corporation. Initially, the executive team members collaborate within their own company to build a growth strategy (via B2B partnership) based on an evaluation of their company's current situation (SWOT analysis). Next, the mock companies engage in a multi-round simulation to collect and share information about each other's company as a means to evaluate a potential strategic partnership. Participants use their new skills to discover, evaluate, and articulate unique value propositions both within their firm and to their prospective partner. This course emphasizes the value of developing a solid Strategic Partnering Plan (SPP). The culminating evaluation is to determine how well each team positions their company for a successful, long-term partnership. This course is the prerequisite to the Strategic Partnering Intermediate (SPI) course.
In this dynamic, full-day workshop participants are taught valuable negotiating skills as well as a practical framework to effectively negotiate agreements, of any kind. Regardless if learners negotiate buy/sell agreements, partnering strategies, labor disputes, or customer support issues, this course teaches an approach that efficiently uncovers if and where mutual benefit exists so agreements become possible. This workshop has participants divide into multiple mock companies and they are tasked with helping their team successfully negotiate agreements based upon various business simulations. The simulations come from real-world cases that cover unique negotiating circumstances to provide a well-rounded learning experience. The negotiations are video recorded to facilitate discussion, critique, and enhance the depth of learning. Each participant has the opportunity to assume specific tasks as their team engages a prospective partner company in order to execute a "win/win" agreement. Each member uses valuable skills learned in the course to build and execute a negotiation strategy that leads to a sound deal for both organizations.
This information-packed, one-day workshop builds on the tools, processes, and techniques that were taught in its prerequisite course, Strategic Partnering Foundations (SPF). In this course, learners are equipped with additional tools and knowledge to assist them in successfully navigating the various phases of building a partnership, including the execution of the contract. Participants take a deep look at industry best practices that support long-term partnership success, including risk assessment, business and legal terms, and common contracting challenges. This course utilizes business simulations as a means to practically apply new skills. Participants are divided into teams and each person assumes an executive role within a mock corporation. Leaders from the mock companies engage in a multi-round simulation to collect and share information about each other's company as a means to evaluate a potential strategic partnership. This course emphasizes the value and mechanics of building and negotiating a sound Term Sheet. The culminating evaluation is to determine how well each team positions their company for a successful, long-term partnership.
This one-day workshop introduces several tools and frameworks that are incorporated into the partnering process immediately after a partnering agreement is executed. This course covers the general components of the Strategic Partner Leadership Model™ (SPLM) that Dr. Brigman introduced in Part II of his book PARTNERNOMICS. The SPLM elements are Vision, Teams, Goals, Metrics, Processes, and Results. The goal of any strategic partnership is not to get an agreement signed, but rather to collectively achieve significant results for all companies involved. This course specifically hones in on the three “management elements” of the SPLM framework, which include Goals, Metrics, and Processes. Learners join into small groups to engage with their teams to address specific topics and common challenges related to these three elements. The culminating evaluation is to determine how well each team structured the Goals, Metrics, and Process elements within their mock strategic partnership.
This information-packed, one-day workshop builds on the Strategic Partner Leadership Model (SPLM) knowledge that was introduced in its prerequisite course, Strategic Partner Management (SPM). This course quickly reviews the “management elements” of the SPLM framework, which include Goals, Metrics, and Processes. The focus shifts to the “leadership elements” of the SPLM framework, which include Vision, Teams, and Results. This course covers very challenge partnership topics such as conflict management, dispute resolution, contract renegotiations, and dissolution of partnerships. Learners are grouped into small teams to address specific topics and common challenges related to these three “leadership elements.” The culminating evaluation is to determine how well each team addressed the Vision, Teams, and Results elements within their mock strategic partnership.
"In PARTNERNOMICS, Brigman not only brilliantly illustrates the unique benefits these business relationships bring to bear, but also provides a clear framework for establishing and nurturing successful partnerships.”